Qualitative Research as a Basis for Transforming an Annual Plague Into an Economic and Nutrition Opportunity for Youths and Their Families in Madagascar: "From Harmful to Useful Critters" for Sustainable Development.

BACKGROUND: Madagascar is among the 10 highest burden countries for malnutrition. Protein-energy malnutrition, anemia, and vitamin deficiencies are major public health problems. Hunger is exacerbated by an annual locust invasion. The current policy of large-scale government spraying of pesticides from planes is logistically complex, costly, and damaging to the environment. OBJECTIVE: Our research aimed to study the feasibility of turning the locust invasion into a protein-rich food supply for families and an economic opportunity for youth. METHODS: We conducted 20 focus group discussions (FGDs) with females and males aged 18-24 and 25 years or older and with female artisans in 6 swarm communes in Madagascar's south to understand enablers and barriers to collection, preparation, and consumption of locusts. RESULTS: Enablers include consumption by all ages in Antandroy culture and perception of locusts as a delicacy, tasty, and free. Family members have different roles in the collection and preparation of locusts. Local technologies for mass collection include digging trenches in fields and entrapment via sisal netting. Common preparations include boiling in salted water, drying, skewering, frying, and grinding locusts into flour. Disablers include pesticide contamination of locusts and the view that locusts are a famine food. CONCLUSION: Our research provided a first step in demonstrating the feasibility of transforming locust infestations into economic and nutritional opportunities in a fragile environment with high levels of poverty and malnutrition. It contributes to advocacy in Madagascar to end the use of pesticides. It responds to the government desire to address the protein-energy malnutrition burden and youth poverty in an integrated way.

Using behavior change approaches to improve complementary feeding practices.

This paper applies an implementation framework, based on a behavior change model, to compare four case studies of complementary feeding programs. It aims to expand our understanding of how to design and implement behavior change interventions aimed at improving complementary feeding practices. Four programs met the selection criteria of scale and documented improvements: Bangladesh, Malawi, Peru, and Zambia. We examined commonalities and differences in the design and implementation of social and behavior change approaches, use of program delivery platforms, challenges encountered, and lessons learned. We conclude that complementary feeding practices, in particular dietary diversity, can be improved rapidly in a variety of settings using available program platforms if interventions focus on specific constraints to food access and use effective strategies to encourage caregivers to prepare and feed appropriate foods. A five-step process is presented that can be applied across a range of complementary feeding programs to strengthen their impacts.

Achieving behaviour change at scale: Alive & Thrive's infant and young child feeding programme in Bangladesh.

The Alive & Thrive programme scaled up infant and young child feeding interventions in Bangladesh from 2010 to 2014. In all, 8.5 million mothers benefited. Approaches - including improved counselling by frontline health workers during home visits; community mobilization; mass media campaigns reaching mothers, fathers and opinion leaders; and policy advocacy - led to rapid and significant improvements in key practices related to breastfeeding and complementary feeding. (Evaluation results are forthcoming.) Intervention design was based on extensive formative research and behaviour change theory and principles and was tailored to the local context. The programme focused on small, achievable actions for key audience segments identified through rigorous testing. Promotion strategies took into account underlying behavioural determinants and reached a high per cent of the priority groups through repeated contacts. Community volunteers received monetary incentives for mothers in their areas who practised recommended behaviours. Programme monitoring, midterm surveys and additional small studies to answer questions led to ongoing adjustments. Scale-up was achieved through streamlining of tools and strategies, government branding, phased expansion through BRAC - a local non-governmental implementing partner with an extensive community-based platform - and nationwide mainstreaming through multiple non-governmental organization and government programmes. Key messages Well-designed and well-implemented large-scale interventions that combine interpersonal counselling, community mobilization, advocacy, mass communication and strategic use of data have great potential to improve IYCF practices rapidly. Formative research and ongoing studies are essential to tailor strategies to the local context and to the perspectives of mothers, family members, influential community members and policymakers. Continued use of data to adjust programme elements is also central to the process. Scale-up can be facilitated through strategic selection of partners with existing community-based platforms and through mass media, where a high proportion of the target audience can be reached through communication channels such as broadcast media. Sustaining the impacts will involve commitments from government and capacity building. The next step for capacity building would involve understanding barriers and constraints and then coming up with appropriate strategies to address them. One of the limitations we experienced was rapid transition of staff in key positions of implementing agencies, in government leadership, donors and other stakeholders. There was a need for continued advocacy, orientation and teaching related to strategic programme design, behaviour change, effective implementation and use of data.

Communication for child survival / Communication for child survival

This manual presents a systematic public health communication methodology for child survival programs. It is meant for health and communication professionals who wish to use communication strategies to improve child health in the developing world. The manual provides a detailed description of: (1)Public health communication and its role in child survival programs; (2)Three disciplines which have significantly influenced public health communication - social marketing, behavior analysis, and anthropology; (3)Three stages of the methodology - planning, intervention, and monitoring/evaluation, and; (4)Methods for assuring the continued application or "institutionalization" of a public health communication strategy. The strategy as applied to child survival has been tested in U.S. Agency for International Development (AID) sponsored projects in more than 10 countries. Examples used here are drawn largely from those countries in which the methodology was applied under two AID projects: the Mass Media and Health Practices Project (MMHP) and the Communication for Child Survival Project (HEALTHCOM). The goal of public health communication strategies is to bring about changes in health-related practices and, in turn, in actual health status. Results obtained from these projects demonstrate the possibility of such success